It is likely that many rock music fans will find Motihari Brigade’s new album problematic. One reason is that the new album is literally titled “Problematic.” But in case that wasn’t enough, the band’s label Creative Destruction Records hired the maverick public relations firm Spam-Risk Promotions to develop an innovative marketing strategy for the album’s release. The campaign will consist of a preemptive boycott timed to coincide with the new album release that aims to beat cancel culture at its own game before anyone else gets the chance.
“Our hope is that a boycott might generate a kind of ‘Streisand effect’ to cut through the prevailing wall of apathy” said Spam-Risk Promotions Marketing Director Buzz Madison. “Honestly, we didn’t think anyone would buy the album anyway, so what’s to lose?” he added.
Known for thinking outside the box, Spam Risk Promotions settled on the boycott after exploring similar options. “We also contemplated photoshop images of the band with Jeffrey Epstein,” remarked Madison, “But we decided that idea had already been so overdone that it wasn’t likely to have much of an impact.”
“Let’s face it” Madison confided, “Popular culture is now all about obedience and conformity. We’re going to give fans the experience they are craving, a hormonal surge of raw rock-n-roll adrenaline as they bask in the knowledge that they have permission to denounce and condemn.”
Creative Destruction Records plans to devote significant resources to promote the boycott, including awareness ads on social media to warn potential fans not to buy the album. Madison explained the strategy, emphasizing “It’s important to reach potential fans before they become actual fans.”
The social media campaign will target a large demographic of self-obsessed and morally-superior potential fans that it hopes will seize on such an irresistible opportunity to ignore Motihari Brigade’s new album “Problematic.”
“We are willing to try it” agreed Motihari Brigade guitarist and singer Eric Winston. “We don’t think it will affect us much, since we already have the album and weren’t going to buy it anyway.”
Early signs show the boycott already on the road to success, since pre-release sales have been minimal. “So far the public seems to have really embraced a strong commitment to our continued obscurity” declared Winston encouragingly.
“As far as we know, nothing like this has ever been attempted before” suggested Winston. “But if there have been previous successful boycotts of this kind then we may not have heard of them.”
“We’ll know more once the album is released,” Winston added. “If nothing happens then we’ll know for sure that the boycott was a success”
Motihari Brigade’s new album “Problematic” is scheduled for release on June 25, 2026 (George Orwell’s birthday) and is still available, for now, at mbrigade.com
Problematic:
Motihari Brigade’s new album “Problematic” is here to restore a defiant spirit of independent critical thinking in this age of artificially-curated digital algorithms. Feel vibrato electric guitar strings shake loose a world of illusions. There is hope that Motihari Brigade’s brand of “Rock-n-Roll Thoughtcrime” can still inspire us to “Save Ourselves” – perhaps.
“Problematic” is Motihari Brigade’s third album, and the invention of guitarist, singer, and songwriter Eric Winston. The band derives its name from Motihari, India, birthplace of their truth-seeking spirit animal George Orwell. Problematic is scheduled for release on June 25, 2026 (George Orwell’s birthday) and will be available through popular digital streaming and download services, and on compact disc.
